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Wallpaper Times Newsletter 2015 Issue 1

Click on the article below, that you want to read.

Archives: 2014 Issue 2, 2014 Issue 1

Letter from the Editor


Wallpaper Times Editor - Mela, of For the Love of Wallpaper VintageOur parent company, U.S. Wallcovering, uswallcoveringonline.com, Founded in 1905, has been in existence for more than a century. To provide our customer base with an alternative sales option, our online store, For the Love of Wallpaper (fortheloveofwallpaper.com), was started 4 years ago.

Some Quick Current Facts about For the Love of Wallpaper:

  • Customers: Over 2500.
  • USA Sales: Nearly all 50 states. Top Eight: NY, Ohio, Texas, California, Pennsylvania, Florida, Illinois, Michigan.
  • International Sales: Australia, Belgium, Brazil, Brunei, Canada, China, Colombia, Crete, Cyprus, Germany, Greece, Israel, Italy, Japan, Malaysia, Malta, New Zealand, Norway, Puerto Rico, Russia, Spain, Sweden, UK.
  • Sales from Mobile Devices: 20%
  • Most popular products: Grasscloth, Damask/Toile/Paisley, Fruit, Floral.
  • Items On-line: Nearly 1000 out of an in-stock inventory of 4000+.
  • LOOKING FORWARD we are focused on growing our customer base & increasing our online listings. In 2015 we plan on expanding our presence on:
    Pinterest: https://www.pinterest.com/lovewall/
    Facebook: https://www.facebook.com/fortheloveofwallpaper
    eBay: stores.ebay.com/for-the-love-of-wallpaper
    Etsy: https://www.etsy.com/shop/TheLoveofWallpaper
    Houzz: http://loveofwallpaper.houzz.com/
    Twitter: https://twitter.com/luvwallpaper
    Blog: http://www.fortheloveofwallpaper.blogspot.com/
    So, check us out where it is most convenient for you. We look forward to hearing from you.


    For the Love of Wallpaper Vintage is an eBay Top Rated Seller


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    2015 Color of the Year


    Pantone 2015 Color of the Year collageThe Pantone color of the year for 2015 is Marsala. Each year Pantone, the internationally recognized color experts and creator of the Pantone Matching System, announces their choice for the year’s standout color. The chosen color will be featured in wallcovering, paint, home, beauty, fashion, furnishings, linens, flooring, houseware, fabric and industrial designs for a full year.Pantone 18-1438 Marsala 2015 Color of the Year

    Recent Pantone Colors of the Year were: Radiant Orchid-2014, Emerald-2013, Tangerine-2012, and Honeysuckle-2011. I have to confess that this year’s color, Marsala, is my breakaway favorite.

    Cleveland Cavaliers Lebron James 23 jerseyWhile last year’s color, Radiant Orchid, was associated with expressiveness, creativity and confidence, Marsala is warm and rich and much like its wine namesake. is especially suitable for Kitchens, Dining Rooms, Bedrooms and/or Studies-Libraries. Marsala would look wonderful with Gold (as in the pillow example shown to the right) for a traditional look, with Black, White or Maize for a contemporary image or with Navy Blue for an updated Nautical feel. It also works with Green, Brown, Taupe and Beige. The photos below show some of our in-stock patterns that incorporate Marsala. And, it just happens to be the core color of our hometown basketball team, the Cleveland Cavaliers Wine and Gold. Go Cavs!Toile Wallpaper and Checked pillow - Marsala Color with Gold
    Wallcovering from For the Love of Wallpaper that features the color of the year for 2015 - Marsala


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    Style Trends for 2015


    Bobby Higgins from For the Love of Wallpaper in Cleveland, OhioWe love talking to Bobby Higgins, one of our favorite wallpaper salespeople. Bobby was just back from a trip overseas to check out current wallcovering industry trends and as always he had great patterns to share with us—many of which we have added to our Showroom inventory. Based on our talk with Bobby and other design industry experts, we have compiled a bullet point list of ‘hot’ wall covering trends for 2015:

    geometric wallpaper trends for 2015 from For the Love of Wallpaper
    • 'Grasscloth is Back' in a major way with exciting new colorways
    • Geometrics
    • Bold/Contrasting Colors such as Black and White
    • Metallics, especially Silver-Gray
    • Textures including actual sand, glass, and metal ornaments
    • Foils are making a comeback with a modern twist
    • Flocks are on a roll especially in some dynamite looks from Romo
    • Unique substrates such as Cork, Burlap, Velvet
    • Actual bird feathers (i.e. peacocks)
    • Historical adaptations


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    Wallpaper Times - Page 2



    Customer Corner


    Our customers continue to create magical, warm, environments by applying/using wallpaper in unique ways whether on walls, furniture, and mirrors or for craft projects. Wallpaper is perhaps the most economical space-enhancer/changer imaginable. Use it for photo/picture mats, cornices (mount wallpaper on a board), artwork, feature wall(s), gift cards, wall accessories, bookcase backs, dresser fronts, to cover a door, a mirror, a window, etc. etc. etc. There is no limit to the creative uses for wall covering. Here are some photos to get you started on your own personal Wallpaper Story.

    Our customers also continue to provide us with wonderful Feedback. To quote from a customer in Italy: Translation: “…the product is very nice and very good quality and arrived very quickly and your service was impeccable”.

    Black-Beige Grasscloth Wallpaper from For the Love of Wallpaper  Lime Green Textured Cork Wallpaper from For the Love of Wallpaper  Faux Glazed English Wallpaper from For the Love of Wallpaper
    Black-Beige Grasscloth is the perfect backdrop for a dramatic and contemporary Dining Room look. Lime Green heavily textured Grasscloth paired with Eggplant bedding makes for a standout Bedroom.A faux glazed finish on this English wallpaper creates old world ambience for this Living Room.


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    F.L.O.W.'s New Look


    For the Love of Wallpaper's New Website color paletteFor the Love of Wallpaper has a new color palette-- Wine-Peach-Purple. Little did we know when we made the color change from our previous Green-Magenta-Navy look that we were so in style with Marsala, the 2015 color of the year.

    For the Love of Wallpaper's Printed Materials color paletteThe new color theme is already evident on our online stores and social media sites and our business cards. In the interest of being environmentally conscious, we are still using up an existing stock of Green-Magenta-Navy labels but we are getting close to switching over completely to our new warmer colors which better reflect the warmth we try to extend to every customer contact as well as the warmth wallpaper adds to any setting.


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    Wallpaper for Crafts


    Off the Wall - Wallpaper for Crafts from For the Love of WallpaperWe have run several articles on the use of wallcovering for Crafts projects and have even developed a line of prepackaged sheets of themed, color compatible wallpaper. The line was previously called Love Bunch Packs but to make the name more reflective of the actual product we are re-branding the line as 'Off-the Wall' Wallcovering-for-Crafts. And to introduce more of our customers to the exciting potential of these pre-packaged sheets we will send you a Special Free Sample of this product with every $100 order.

    Shown below are four sample packs. We carry Assorted, Classical, Damask, Floral, Modern, Novelty Mens & Womens, Stripes, & Texture packs as well.

    Off the Wall (wallpaper for crafts) sample packs from For the Love of Wallpaper



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    Coupon Special!


    Refer a new customer to For the Love of Wallpaper and receive a $10 coupon towards a future wallpaper purchase. Collect a coupon for each referral. No limits. Refer enough new customers to paper a room or an entire home for FREE.

    $10 Refer-A-Friend Coupon For the Love of Wallpaper Vintage



    Don't forget to read our informative Wallcovering blog (http://www.fortheloveofwallpaper.blogspot.com/), and be sure to check out our ever-popular Facebook page (https://www.facebook.com/fortheloveofwallpaper) and Pinterest page ( http://www.pinterest.com/lovewall/).



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