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Wallpaper Times Newsletter 2014 Issue 1

Click on the article below, that you want to read.

2013 Newlsetter Issue 1

Archives:    Winter 2012



Letter From The Editor

Wallpaper Times Editor

As we enter our 109th year of business, our store is looking to make some exciting changes for 2014. These changes are based on customers' interests in old-time vintage patterns as well as new patterns that incorporate sand, glass and metallic materials. With our 4000 pattern in-stock inventory plus access to thousands of book patterns, we are ready to assist you in finding just the right design for your project be it lining a dresser or creating a standout accent wall and we are implementing the following changes to enhance the process:

SwirlIncreasing our selection of the newest offerings from the world's top designers.
SwirlSharing our product knowledge by creating easy-to-follow wallpaper installation videos.
SwirlAdding a new phone number for our For the Love of Wallpaper and eBay customers to make it even easier to reach us for quick answers or custom product searches.
SwirlOffering on-line access to current wallpaper book sales at significant discounts.
SwirlAdding 'discontinued' wallpaper books to our product line to be used for crafts projects for adults and children.

All in all 2014 promises to be an exciting year for wallcovering & we look forward to hearing from you.

Mela-eBay Top Rated Seller

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2014 Color Of The Year Revealed!

Well the votes are in and according to Pantone, the color services company, and the developer of the Pantone Matching System (PMS), a system recognized as the color standard around the world, Radiant Orchid (18-3224) is the 2014 Color of the Year, following on the heels of Emerald-2013, Tangerine-2012, Honeysuckle-2011, Turquoise-2010, Mimosa-2009 and Blue Iris-2008. What does being color of the year mean? It means that the color in question becomes the inspiration for many different consumer items--be it wallcovering, paint, clothing, house wares, furnishings, fabrics, linens, flooring, and even cosmetics. Radiant Orchid is the new 'it' color and look for many new patterns incorporating Orchid with contrasting or compatible colors such as Olive and Deep Green or Turquoise, Teal or Light Yellows. "Likewise, this vibrant color is sure to liven up neutrals including Gray, Beige and Taupe. Uplifting and bold without being overpowering, Radiant Orchid re energizes almost any color palette and provides a unifying element for diverse spaces."

Pantone Radiant Orchid (18-3224)
Radiant Orchid Pantone Swatch

According to Leatrice Eiseman, executive director of the Pantone Color Institute, "Radiant Orchid blooms with confidence and magical warmth that intrigues the eye and sparks the imagination. It is an expressive, creative and embracing purple--one that draws you in with its beguiling charm. A captivating harmony of fuchsia, purple and pink undertones. Radiant Orchid emanates great joy, love and health. An invitation to innovation, Radiant Orchid encourages expanded creativity and originality". And, what a warm contrast to the cool 2013 Color of the Year. The Color of the Year is determined based on a review of the colors in use around the world and how appropriate that Orchid has been selected in that it is consistent with new optimism as the economy rebounds worldwide. There is heightened interest in creating dramatic surroundings and Radiant Orchid plays to this theme. Whether you use it on your walls, floors, bedding, clothing, or make-up, it is a color that shouts Confidence.

"A dazzling attention-getter, Radiant Orchid permeated the runways during the Spring 2014 fashion shows and is showing up in new make-up colors for face and nails". And, what a perfect color for a feature wall of wallpaper enclosed within decorative wooden molding. Our in-store inventory of over 4000 wallcovering patterns includes numerous patterns that are orchid in color or have an orchid motif. A perfect example is our Orchid Mural featured to the right--it is a realistic representation of the flower and has a touch of Orchid color that blends beautifully with the Green stems and pods and offers a dramatic contrast to the Red-Orange highlights.

Orchid Mural


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Installation Tips

Wallpaper Brush

Keep it Simple. Always start your wallpaper project by hanging an easy piece first in order to let you get a feel for the paper. DO NOT, as many installation guides suggest, start by hanging a corner piece. Instead, if your paper is a standard width 20.5 inches wide, make a mark 19.5 inches from the corner and hang the first strip going away from the corner. And, if you take a break from hanging make certain to stop at a point that will allow you to start up again with an easy piece. Happy Hanging!


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Three's The Magic Number

We have been in the wallcovering business for 109 years. We love meeting our customers face-face and when it comes to purchasing wallpaper, being able to touch it and see the actual coloration is a big plus so we will always have our 7000 square foot brick and mortar store at 23328 Lorain Road in Cleveland, Ohio. But, we also recognize the importance of offering our out-of-city, out-of-state and out-of-country customers the convenient option of on-line purchasing so a few years ago we added our first website and now we have three:

U.S. Wallcovering Online http://www.uswallcoveringonline.com
This is our main store, U.S. Wallcovering, website and features more than 200 products in 14 pattern categories and 7 Installation Supplies categories. The patterns featured are from our main Showroom stock and are changed out regularly. This is the go-to site for the latest high-style dynamic wallpaper designer patterns with offerings from Candice Olson, Antonina Vella and Ralph Lauren to name a few.

For the Love of Wallpaper Vintage http://www.fortheloveofwallpaper.com
This is our vintage pattern e-commerce on-line store that contains patterns located in our Warehouse. These patterns are new and in perfect condition but are vintage in style and date from the last 5-30+ years. This is a great site to search for out-of-print patterns, especially Waverly. There are approximately 200 designs shown on this site with new patterns added throughout the year.

eBay Store: For the Love of Wallpaper http://stores.ebay.com/fortheloveofwallpaper
This is our eBay Store: For the Love of Wallpaper. This e-commerce store offers a large range (300-500 at any given time) of wallcovering patterns, decals, murals, grasscloth, etc. in a range of styles and colors and room size quantities.

With our on-line stores showing a total of less than1000 patterns and our brick and mortar store having 4000 patterns in-stock, there are 3000 patterns that are only visible at the store. But, if you don't see what you are looking for on-line we are happy to conduct a personal search in our Showroom inventory to find just the right pattern for you.


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Customer Corner

Our customers have used products purchased from us in unique ways. Following are three special customer installation photos.


Elegant Midwest Foyer
with a textured
Contemporary Style Swirl
Pattern: VR8036

Charming Southern
Traditional Home Office
with Green Jute
Pattern: Go Green 1

Black-Beige Grasscloth
in Stylish West Coast
Master Bedroom
Pattern: Go Green 16
Photos may not be reproduced or replicated without written permission.


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Wallpaper Book Double Treat

In our store we have hundreds of CURRENT wallpaper books on hand for special-order purchases. New in 2014 we will be extending book sales to our on-line customers. And, just as with our in-stock merchandise, our prices for book patterns will be significantly discounted off of MSRP. We also have a selection of discontinued wallpaper books that we will make available for only $5.00 plus Shipping & Handling. Ideal for arts and crafts projects--think of using the pages to cover books or frames or coasters or cut out elements to add to an accent wall. These books cost up to $75 per book when new. Shipping costs will be based on the actual weight of the books and can vary greatly.

Wallpaper Books


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Customers Speak

We pride ourselves on providing customer service that goes way beyond expectations. Following are a few recent comments from customers that express their delight with our higher level of service:
"I am impressed that you checked for me and appreciate your kindness more than you can imagine. You have been so helpful throughout this process for me. If I could give your business 10 stars or more..I would."
"Again, it has been an absolute pleasure dealing with you and we'll certainly be recommending you to all our friends."
" I'll definitely recommend your company to all of my friends for your most comprehensive wallpaper selections, the most competitive pricing and the most important, the superb 'in your customer's shoes' type of customer service you provide and your efforts to satisfy your customers."

Our customers say it all and we are most appreciative of our ongoing 100% Favorable Feedback rating on eBay.



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Coupon Specials!

We have revised our coupon program for 2014. Our on-line store prices are already heavily discounted so these coupon offers will make it even more cost effective for you to purchase from For the Love of Wallpaper.

FLOW Coupon

eBay Coupon

FLOW, eBay or USW Coupon
Cloud 1       cloud 2


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